Kimetsu no Yaiba saved the finances of a canned beverage company

The company DyDo GROUP HOLDINGS, INC. disclosed the financial report for the most recent fiscal year, showing that profit was 80% higher than the immediately preceding fiscal year. The report noted that the reason was the incredible spike in canned coffee sales, stemming from a collaboration with the Kimetsu no Yaiba multimedia franchise.

The company published its results report for the fiscal period ended last January 20, last March 4 in Japan. According to the report, total sales amounted to 158.2 billion yen (about 1.46 billion US dollars), 6% lower than the immediately previous year. The reason for the latter was the decrease in the sale of beverages from vending machines, due to a reduced flow of potential customers due to the lockdown due to the COVID-19 pandemic.

However, the decrease in these sales was not reflected in the final profit, which was 80.1% higher than the previous year, amounting to 3.2 billion yen (about 29.5 million US dollars). It turns out that the canned coffee used for the collaboration with the Kimetsu no Yaiba franchise is very cheap to produce, so its incredible income was little affected by the low production costs. The president of the company said: "Thanks to the collaboration with Kimetsu no Yaiba, an increase in the consumption of canned coffee by young and middle-aged women was observed."

Synopsis of Kimetsu no Yaiba

In the Taisho era in Japan, Tanjirou Kamado is a kind and intelligent boy who lives with his family in the mountains. Tanjirou has become the head of his family after the death of his father, making constant trips to the village at the foot of the mountain to sell firewood and charcoal. However, his life changes when one day, when he returns home later. After spending a night out, he discovers that his family has been killed by a demon. Tanjirou and his sister Nezuko are the only survivors now, but she has been turned into a demon, although she surprisingly still displays emotions and seems to have a sense of reason. After an encounter with Giyuu Tomioka, a demon hunter; Tanjirou decides to become a demon hunter to hunt down the murderer of his family and find a way to return Nezuko to normal.


Copyright NHK (Japan Broadcasting Corporation). All rights reserved

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