China would slow down the approval of new video games to combat addiction to them

China would slow down the approval of new video games to combat addiction to them

Chinese regulators have temporarily slowed the approval of new online video games in the country, advising a new blow to video game companies such as the Tencent Holdings sector giants and Netease, while the government intensifies measures to tackle video games addiction among the Young people reported the South China Morning Post Portal in a recent update.

China would slow down the approval of new video games to combat addiction to them

This strategy arose after a meeting convened by the regulators, headed by the Advertising Department of the Chinese Communist Party and the Video Game Control Agency, the National Press and Publications Administration (NPPA), to discuss with representatives of Tencent and Netease how They will apply the new restrictions on video games for minors.

The licensing process for new games had more than a slowdown, pointed out a fountain. Another source, which was also informed of the discussions, mentioned that the approvals of new games would be suspended "for a while" because the priority was to "reduce the number of new video games" and "reduce the addiction to video games" in the country, which is the world's largest videogame market. This source, which declined to be appointed because the treated matter remains confidential, also described as "too aggressive" the approval of new games in the first half of this year.

The NPPA, responsible for granting video game licenses in the country, has not published the list of titles approved for August, breaking its routine to announce the new licensed games to mid or end of each month since May 2019. Normally they are approved Between 80 and 100 games each month, but the regulator has stopped responding immediately to consumer consultations.

The Chinese government ordered videogame companies to purify their games by eliminating what the authorities described as the "set of erroneous values", among them the "cultured cult" and "homosexual love". They were also reminded that they should not maximize their benefits with videogames and that they should make sure that young people do not become addicted to them. Immediate orders given to videogame editors point out the determination of Chinese regulators to tame this industry, according to analysts. This has increased the pressure on companies such as Tencent and Netease, since repression in the Internet sector continues.

Source: South China Morning Post

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