Kimetsu No Yaiba: Mugen RESSHA-HEN is decorated as the most active brand in 2020 in Japan

Kimetsu No Yaiba: Mugen RESSHA-HEN is decorated as the most active brand in 2020 in Japan

The Japan Character Award 2021 ceremony, which was granted the most active character or the licensed brand in Japan in 2020, took place in Tokyo today, and its grand prize was awarded to Kimetsu No Yaiba: Mugen Ressha- Hen, who has become the most tastling movie of all time in Japan. It should be noted that the Anime Kimetsu No Yaiba got the same prize in the 2019 edition, and that the film also won the "Character License" award next to Disney: Twisted-Wonderland and the Anime Jujutsu Kaisen.

Kimetsu No Yaiba: Mugen RESSHA-HEN is decorated as the most active brand in 2020 in Japan

The representative of the Selection Committee commented: "It is a great achievement that has become a success that symbolizes the year 2020 and led the market market by maintaining the same impulse that 2019. Despite the Covid-19 crisis, The film marked a new record at the national box office, and its development through marketing and collaborations was outstanding. He leaned on a wide range of commercial objectives and even caused a social phenomenon, so it can not be denied that it was the content that dominated in the year 2020 ". Finally, the results included:

  • Grand Prix: Kimetsu No Yaiba: Mugen RESSHA-HEN.
  • Character License Award (Chracter License Award): Kimetsu No Yaiba: Mugen RESSHA-HEN, DISNEY: Twisted-Wonderland, Jujutsu Kaisen.
  • Prize for the new income (New Face Award): Kumarba Channel.
  • Award for Best Product Licensed (Product License Award): Character 30-piece Box Mask (30-piece mask box inspired by a character).
  • Award for the best collaboration (Promotion License Award): Crayon Shin-chan x Craft Boss.
  • Award for the best temporary store (Retail Award): Miffy Style.
  • Special Prize of the Selection Committee: Mobile Suit Gundam franchise (Kidou Senshi Gundam).

Synopsis of Kimetsu No Yaiba

In the Taisho era in Japan, Tanjirou Kamado is a friendly and intelligent guy who lives with her family in the mountains. Tanjirou has become the head of his family after the death of his father, making constant trips to the town at the foot of the mountain to sell firewood and coal. However, his life changes when one day, when he returned home after a day After spending a night, he discovers that his family has been killed by a demon. Tanjirou and his sister Nezuko are the only survivors now, but she has been converted into a demon, although she surprisingly still shows emotions and seems to make sense of reason. After a meeting with Giyuu Tomioka, a demon hunter; Tanjirou decides to become a demon hunter to hunt the murderer of the family of him and find a way to return Nezuko to normal.

Source: official site

© 2021 Reed Exhibitions Japan Ltd. © 吾 峠 呼世晴 / 集英社 · アニプレックス · Ufotable

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