During the Game Developers Conference (GDC) 2021, the Mihoyo developer had its own panel in which the Cai Haoyu producer shared information about the design process of the successful GENSHIN IMPACT video game. He explained the development process and marketing of characters designs in this delivery.
The conference described three key points, which explained why the characters are such an integral part of the videogame. These involved marketing, the narration of stories that revolves around the characters and, finally, the recognition that the characters are the most desired content by the players. The developer mentioned that the Gacha system (ie, the roulette system) was already popular among Japanese consumers, so it was not a big problem for that market. However, the base of Western players exceeded the expectations of Mihoyo because they feared that consumers outside of Asia would not like this system.
In addition, Mihoyo stated that the characters designs in Genshin Impact are the basis for marketing. The development process for the creation of characters has numerous steps, with several teams involved. Producer Cai Haoyu stated that a character never does a single person, but is a collective effort among a handful of team members. The talk used Xiao as an example, disaggregating the conceptualization of that character, mentioning:
"The first step in the process of creating characters is to identify the world stage and the place where the character will live. Then, if any of the different teams - the design team, the NPR, that of IP, etc. - has an idea, can present it in a group debate for the creation of a new character. The developers of Genshin Impact have always been aware of collective creation, especially in the early stages. The designs of the characters are not created by a single person, but by a group. In other words, this team does not exist the typical format led by the art director or the creative director. "
He concluded: "The objective of the process of creating the characters is also establishing an original and presentable character concept for the game. 3D models were created with a reasonable tessellation (a method of subdivision of polygonal mesh in smaller and smaller pieces) and a topology (a method for determining the topology of an object) so that they look exactly as conceptual art below , More adjustments are made, integrating each of the aspects of design: movement design, action design and gameplay design. To guarantee the best visual effects, we will test and experience with the real effects in the world of the game ».
The "Version 2.0" of Genshin Impact is currently available and presents the Inazuma region. Several new characters have been revealed with the inclusion of this new continent, with Kamisato Ayaka currently available to obtain through a limited banner. The application is available for PlayStation 4, PLAYSTATION 5, PC and mobile devices, as well as in the QooApp catalog on this link.
Description of Genshin Impact
Genshin Impact is a free open world action role video game that leads to players to Teyvat's visually dazzling world. The player assumes the role of the mysterious "traveler", who undertakes a trip to discover the destiny of the lost brother of him and reveals the mysterious secrets of Teyvat on the way. Currently, players can explore both Mondstadt and the port of Liyue, two of the seven main cities in Teyvat, each with cultures, stories and vast unique surrounding landscapes, and that offer a diversity of creatures, monsters, secrets and hidden treasures for that the players discover them. As the game progresses, more cities, stories, characters and seasonal events will be launched.
Copyright © 2020 Mihoyo All Rights Reserved