Production I.G: ‘You can no longer produce anime thinking only of Japan’

Production I.G: ‘You can no longer produce anime thinking only of Japan’

An article published by the Financial Times newspaper detailed the success of the Kimetsu no Yaiba franchise, as well as Sony and Netflix's business practices and how they intend to build a global audience for maximum profit growth, the same article included a comment. from the Senior Vice President of Production IG Studios, where he made a statement that left more than one doubtful.

Production I.G: ‘You can no longer produce anime thinking only of Japan’

The rather lengthy article discussed in detail Sony's transition from perspective to the global market, as well as the similar performance of its competitors such as Amazon Prime Video and Netflix. It is stated in the article that a critical line is about to be crossed, which will be when more than half of the anime industry's revenue comes from outside of Japan:

“The critical tipping point, where more than half of the anime industry's revenue is generated outside of Japan, is about to be crossed. The frenzied past decade of mergers and acquisitions made the industry recognize that growth must already come from abroad, and anime is now planning to take that path. "

On the other hand, George Wada, Senior Vice President of Production I.G, noted that “staying with Japan” is increasingly difficult, and that the company's focus is already on the verge of shifting to just “content that resonates internationally”:

“It is already difficult to operate a business that is solely directed to Japan. Instead of a two-stage process where we deliver titles that have been successful in Japan to the rest of the world, we will create titles that are not only successful in Japan, but are successful internationally from the start. ”

Such an observation has been more than worrying to those who are familiar with the cancellation culture that dominates in the West, critics worry that this could lead to increased censorship of original material, or a massive simplification of content to avoid awakening. controversial to the general public.

Source: Financial Times

© THE FINANCIAL TIMES LTD 2021

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