The three causes of the decline in the Kimetsu Audience Index No Yaiba: Mugen RESSHA-HEN

The three causes of the decline in the Kimetsu Audience Index No Yaiba: Mugen RESSHA-HEN

The Japanese Portal Yahoo! News Japan published an article by pointing out that the decline in the anime Kimetsu Audience Indexes No Yaiba: Mugen RESSHA-HEN for four consecutive weeks (in the most recent index increase slightly) is an object of interest to transmission analysts, who They indicate three possible causes of this decrease: the absence of new content, the transmission schedule and the ease of consuming the content by other means.

The three causes of the decline in the Kimetsu Audience Index No Yaiba: Mugen RESSHA-HEN

"The Audience Indexes of the Anime Version for Television of" Kimetsu No Yaiba: Mugen Ressha-Hen ", which is issued at Fuji Television since October 10 (at 23.15 on Sundays), have continued decreasing. It is stagnating. On the other hand, the Audience Indexes of the Drama of the NTV "Guilty Flag (真 犯人 フラグ)" (22:30 hours), which is also issued at night on Sundays, remain firm despite criticism. Let's look at the background (the audience indexes are established for the Kanto area).

«" Kimetsu No Yaiba: Mugen RESSHA-HEN "debuted on October 10 with an audience index of 10.0 percent, followed by the second episode on October 17 with 8.0 percent, a third episode on October 24 with a 7.0 percent, a fourth episode on November 7 with 6.4 percent and a fifth episode on November 14 with 5.7 percent. The hearing indexes of the first episode were phenomenal taking into account the time strip of 23.15 hours on a Sunday, but the figures of the fifth episode must be described as mediocre, compared. "

«This is because the TBS program" Jounetsu Tairiku (情熱 大陸) "(Sunday, 11 pm), which has a 15-minute overlap at the emission time, also marked 5.2 percent for households and 2.8 percent for individuals in general on November 14. There are several possible reasons for the descent of the audience ».

"The first is that the only new content is the first episode. The first episode was an original story that was not even in the original manga. He told a story of Kyoujurou Rengoku before investigating the infinite train. The answer was quite positive in social networks, before a character as dear as this one. Not only the story, but also the animation and photography were exceptional. As expected of a work of Ufotable, with an excellent reputation in the middle. "

"On the other hand, it is a bit difficult to explain the story from the second episode to the seventh, the end of the" Arch of the Infinite Train ". This is because it is not a new work, but it is not an ancient work either. Some people describe the second episode and the following in a cutting manner as "a recycling of the original film", while some fans say quite the opposite, which is "a completely new version of 'Kimetsu no Yaiba'". It is not a reissue of the film version of "Mugen Ressha-Hen", although the expression "completely new work" is, in fact, an exaggeration. The television version is a delicate reissue of the cinematographic version. In episodes 2 to 7, about 70 cuts of new additional sequences and new background music are included ».

"However, there are many people who think" I do not feel like seeing it by the new additional footage and the new additional soundtrack. " Some other stations are also ironic and say: "How dare to issue it in this way?" After all, the cinematographic version of "Mugen Ressha-Hen" has just been issued by Fuji Television on September 25. The audience indexes were 21.4 percent in households and the nucleus of spectators (13-49 years) reached almost 20%, so it was just after many people see it. The most enthusiastic fans will undoubtedly see the animated version for television and enjoy the new additional sequences. On the other hand, many non-enthusiasts will probably settle for the cinematographic version. "

"The second is the bad selection of a transmission schedule. Many people lie early on Sundays at night because the next day they have to go to school or work. However, there are many possible reasons why the program was issued at 23.15 hours on Sunday, but the greater is probably the difficulty of coordination. This is because it is not only issued in 26 subsidiaries of Fuji Television, but also in four non-affiliated stations (Tokyo MX, BS11, Gunma TV, Tochigi TV) and in two cs anime channels ».

«Tokyo MX and four other stations issued the first season as of April 2019, turning" Kimetsu No Yaiba "in great success. Thanks to this contribution, the Aniplex Production Committee, Shueisha and Ufotable will be very appreciated. On the other hand, it was in September of this year when Fuji Television issued a special edition of "Kimetsu No Yaiba" for five nights, with about two years of delay with respect to Tokyo MX and others. The position of Fuji Television is that of a newcomer. In addition, the fact that it is distributed by 27 Streaming platforms makes it difficult to control the emission time ".

«The third is the ease in which the program can be seen on either side. To increase the content audience of great repercussion, such as the World Cup of Football, the exclusivity of emission is needed. The value of the content will decrease if it can be easily seen anywhere. In the case of the television anime "Kimetsu No Yaiba", it is easy to see. You can see it free at BS11, CS and another 27 Streaming sites. (...) The current second season of the series will also be issued at the national level in terrestrial channels without giving Fuji Television. It is aniplex who takes transmission decisions. On the other hand, taking into account the future development of the cinematographic versions and sales of thematic products, aniplex and the other three companies, the production committee can not remain crossed before the decline in the Fuji Television Audience Indexes. "

It should be remembered that the videogame for smartphones Kimetsu not Yaiba: Chifuu Kengeki Royale will be available in the Qooapp catalog soon on this link.

Source: Yahoo! News Japan.

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