The Japanese portal Social Game Info, which records the activities of the video game industry in Japan, revealed that the games for smartphones that have collaborated with the Kimetsu no Yaiba franchise have significantly increased their number of active users. «Game Age Research Institute recorded that the titles Monster Strike, Shironeko Project, Puzzle & Dragons and Granblue Fantasy, which collaborated with the Kimetsu no Yaiba franchise in 2020, experienced an increase in the number of active users that still persists according to the records of iGage », reported the portal.
«First, let's take a look at Monster Strike, who collaborated with Kimetsu no Yaiba in the period from February 14 to March 2, 2020. The average number of active users in the months leading up to the collaboration was 2.694 million users, while the average months later increased to 3.2438 million users, which is more than 700,000 users who came through collaboration.
«Comparing the composition of active users by gender, the increase in the proportion of female users was noticed during the collaboration period. From teenagers to adult women in their 30s they increased by four percentage points, while men also increased less.
«(Omission of statistics from Shironeko Project and Puzzle & Dragons) Finally, the video game Granblue Fantasy, which collaborated with the Kimetsu no Yaiba franchise between December 8 and 20, 2020, had around 248,700 active users per day before the collaboration period. Subsequently, the number increased to 483,700 daily users, almost double the initial amount.
«Comparing the composition of active users by sex, the greatest increase was observed in women in their 20s, from 16.4% before collaboration to 20.9%. Subsequently, adolescent women also increased from 3.9% to 5.5%, and women in their 30s also increased from 5.9% to 7.1%, ”the article concludes.
Source: Social Game Info
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