Why is so little known about Dragon Ball Daima?

"Dragon Ball" fans have been eagerly awaiting more information about the upcoming "Dragon Ball Daima" anime series, scheduled to premiere in October-2024. However, in recent months, there has been a notable silence when it comes to updates and publicity about the series. Twitter user @AnimeAjay recent revelation has shed light on the reasons behind this situation.

In his thread, @AnimeAjay explained that the lack of marketing and updates is not the fault of Toei Animation, the studio in charge of animation, but is a result of the strategy established by Shueisha, the publisher that owns the rights to "Dragon Ball." "Daima is a project commissioned by Shueisha, with Toei Animation taking on the commission. Through Shueisha, Toriyama was later brought on board, and under his direction, the Toei team began putting the project together," @AnimeAjay detailed.

Throughout the production process, Shueisha and Akira Toriyama played a pivotal role in overseeing and approving the narrative and design work. For example, Katsuyoshi Nakatsuru's original design for Child Goku, which was more similar to the "Dragon Ball GT" design with a modern twist, was re-edited after Toriyama's disapproval. It is also mentioned that the yellow keikogi seen in parts of the first trailer was changed to a more orange hue at Toriyama's request.

The marketing strategy, according to @AnimeAjay, is also primarily controlled by Shueisha. "The marketing plan is formed within Shueisha – the dates for the trailers and the reveals of the key visuals, for example – and Toei's internal marketing department handles the production of the requested assets," he explained. As production nears launch, marketing expands through various mediums, including Western events and advertising in magazines and websites.

Shueisha's recent strategy for "Dragon Ball" marketing has focused on large Western events and concentrating marketing in the final months before launch to generate intense but short-lived excitement. This tactic, while effective in some cases, has been frustrating for fans who expect a steady stream of information.

"Express your frustrations, of course, but point them in the right direction," @AnimeAjay concluded, noting that while Toei Animation is involved in coordinating the marketing of "Daima," it is Shueisha who leads and makes the final decisions.

Source: @AnimeAjay en Twitter