Japan: A company has converted the Itasha into a business option

Japan: A company has converted the Itasha into a business option

In Japan, if you cover your car with decorations of anime characters, it is said that you converted it into a "Itasha", literally a "painful car in sight", since now it is so monstrous that it is painful for the not otaku to look at it. But the Itasha is no longer only painful, but also profitable, thanks to Cheer Drive.

Japan: A company has converted the Itasha into a business option

Cheer Drive changes the concept of Itasha in the sense that, rather than the drivers pay for personalized stickers, the company itself sends stickers to the applicant drivers and then pays for driving with them in their car. It is essentially a conversion advertising service from your car into a paid advertising service, but with the turn that it focuses on Otaku media and has the drivers themselves as employees who, while obviously they appreciate having some extra money in The pocket, they are also happy to show your love for the series that is promoted.

Japan: A company has converted the Itasha into a business option

For example, at this moment Cheer Drive is looking for drivers interested in making your car a Titas based on Bang Dream!, In celebration of the premiere of the first film of the film project Bang Dream! Episode of Roselia.

Japan: A company has converted the Itasha into a business option

Another option is cardfight !! Vanguard: Overdress, the anime that will soon be released with characters designs made by the CLAMP CREATIVE GROUP (not the one that was canceled by Plagiarism).

Japan: A company has converted the Itasha into a business option

To begin, drivers download the Cheer Drive application, which gives them access to a list of current recruitment campaigns. After submitting the request and being selected, you will receive three stickers by mail, one for each side of your car and another for the rear window. Place them, drive them and when the period of the campaign end, they will be paid.

Japan: A company has converted the Itasha into a business option

The stickers are easy to place and remove also, so you can return your car to the appearance of "non-itasha" when the campaign is over. The payment is based on the distance traveled during the period of the campaign, and most until now lasts a month and pay 7 yen (6.7 cents) per kilometer (0.6 miles).

Currently, most campaigns have a maximum pay distance of 1,000 kilometers, so leaving their daily work to become a full-time ITTA driver is not a viable option. Even so, this seems an easy way to pay you to add a touch of anime to your car and earn some extra money to buy tickets or the Blu-ray of any anime that you have become fans recently.

Source: Soranews24.

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