Through their official Twitter account, YouTube project THE FIRST TAKE announced that they have established their record label titled THE FIRST TAKE MUSIC.
"THE FIRST TAKE" is a YouTube channel that offers performances by singers in high quality and recorded in a single take, which gives the project its name. This month marked the first anniversary since its opening, and to date it has accumulated more than 2.57 million subscribers.
The concept of the record label is the launch of a new song born from the ideals of the project, such as the generation of a new way of producing music that the project describes as “From THE FIRST TAKE”.
Along with the announcement of the establishment of the division, it was announced that the first original song will be titled “Saikai (produced by Ayase)” and will be performed by singers LiSA and Uru. The music video will be released on November 16 in Japan and is a song written by Ayase of the Japanese vocaloid music duo YOASOBI, and was also used in a Sony headphone commercial. It is worth mentioning that the video for this song was previously released, but it is not a music video as such but one of the line of interpretations of a shot of this project.
This video has surpassed 8.9 million views within just one week of being posted, and various fan comments call for it to be released officially digitally. It is worth mentioning that a special event entitled “THE FIRST TAKE STAGE” has also been announced, which will consist of a “one take audition” whose winner will have the possibility to appear in one of the videos of this project and have their original song produced by the new record label. The registration period for applicants will end on December 15.
Source: Music Natalie
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